It all started when...

Onei Beauty launched in 2012 with a simple mission: "Let every woman define beauty."

We hit the ground running by adopting a radical approach - listening to customer feedback and adjusting along the way.

Since our founding, our signature MK-I Halo Ceramic flat iron has become one of the best selling flat irons in North America.

What are we doing now? We're providing excellent beauty products (as always) while working to develop even more offerings to let you define beauty.